In 2018, the fingerprint lock industry will attract industry reshuffle, and brand and product strength will become the key to victory

From 2016 to 2017, the fingerprint lock industry can be described as turbulent, and the blue ocean is beginning to emerge. Many traditional door lock companies have transformed to fingerprint locks. Entrepreneurs and cross-industry giants poured into the fingerprint lock industry, bringing new opportunities and challenges to fingerprint locks. According to data, there are already thousands of brands in the fingerprint lock industry in 2017, forming a very large competitive situation. In the past two years, fingerprint locks have also achieved rapid development and breakthroughs, with an annual growth rate of more than 50%. According to the '2017 China Smart Door Lock Industry White Paper' released by Analysys, the sales volume of domestic smart door locks exceeded 4 million units in 2016, more than doubling from the same period in 2015. Sales of smart locks reached 6 million units in 2017, and will continue to grow in 2018, and domestic smart door lock sales will exceed 40 million units by 2020. The fingerprint lock has become the entrance to the smart home, opening a new chapter in the development of the smart home era. Smart home has been developed in our country for many years, but due to various reasons, the smart home market has not ushered in a real explosion. The development of smart home has always been 'externally hot' 'Internally cold' situation. As the door lock is the first entrance to the smart home, home security has naturally become everyone’s greatest rigid need, but traditional mechanical door locks have long been unable to meet the needs of current users for convenient, intelligent and safe life. With the maturity of fingerprint lock technology in recent years , Mobile Internet, Internet of Things, artificial intelligence and other concepts are deeply rooted in the hearts of the people. The fingerprint lock has become the hottest item in the smart home, and it has also become a breakthrough item in the smart home industry. The fingerprint lock relies on the uniqueness of human fingerprints and uses fingerprints for personal identification. The characteristics of fingerprints have become the most important evidence for identification and are widely used in public security criminal investigation and judicial fields as well as smart phones. Users who install a fingerprint lock do not need to carry a mechanical key, and can unlock the lock through a variety of methods such as fingerprints, passwords, smart bracelets, IC cards, and mobile phones. This greatly improves the safety and convenience of the lock, and its intelligent linkage function also It can realize remote control and management and perfect the 'intelligent security' system. The main battlefield of fingerprint locks in the future is home fingerprint locks. There are two major market directions for fingerprint locks. One is the B-end market represented by high-end hotels and branded apartments, and the other is the C-end market represented by home users. In the current domestic civilian lock market, the application of fingerprint locks is mainly concentrated in high-end hotels and brand apartments. For branded apartments and hotels, they have a strong demand for smart locks that can improve the efficiency of large-scale management and reduce operating costs. Since 2015, many branded apartments and hotels have adopted fingerprint locks, which have become the main application scenarios of fingerprint locks. . In terms of magnitude, there is no doubt that the C-end market demand for homes is even greater, but due to factors such as the difficulty of promoting smart door locks and the temporary difficulty of popularization, the market coverage has not yet achieved a major breakthrough. According to Xiang Yinyu, the founder of Fuyu Fingerprint Lock, the vice chairman of China Hardware Door Lock Association, the home field is the main battlefield of the fingerprint lock industry in the future. 'The living conditions of Chinese households are now better. 80 and 90 have become the main consumers of household consumption. They have a very high acceptance of new technologies for new things. The requirements for the safety and convenience of door locks are also higher, and fingerprint locks are the most It’s convenient that you don’t need to bring a key!” Xiang Yinyu said, “At present, in Japan and South Korea, smart locks account for more than 70% of the civilian lock market, and the usage rate of Korean apartment smart locks even exceeds 90%; in the European and American markets, Smart locks account for about 50%. Domestic households with fingerprint door locks account for less than 5% of the total. The household market potential is very large. Now everyone’s recognition and acceptance of fingerprint locks is getting higher and higher. I believe that in the future In the past few years, the home field has been the main battlefield of the smart lock industry.” In 2018, the fingerprint lock competition was fierce, and the brand and product strength became the key to victory. After 2016, the rapid development of the fingerprint lock industry in 2017, the current smart door lock industry brand has been Presenting a diversified trend, the B-end market brand pattern has begun to emerge, and 2018 will be the year of winning and losing the B-end market brands. It will be very difficult for companies to enter the B-end market later. The C-side fingerprint lock industry for home users will also lead to industry reshuffle. Those speculative, non-technical, and poor-quality products will inevitably be eliminated, and fingerprint locks that focus on branding, product quality, and master Internet access and terminal outlets will usher in market recognition and rapid development. From the perspective of family fingerprint lock brands, there are currently three major camps-professional brands, cross-border giants, and e-commerce brands. Representatives of professional brands include Yale electronic locks, the world's oldest lock brand, and domestic Fuyu fingerprint locks with 38 years of door lock manufacturing experience. The main advantage of professional brands is that the product quality is excellent. For fingerprint locks, safety and reliability are the most important factor at present. The disadvantage is that there are not many styles of products to choose from, and they are relatively single.
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