Personally think that smart locks are a promising industry! Judging from the smart lock data in the first half of 2018. Smart locks are in short supply in the first half of 2018 and basically outperformed the production and sales of the entire year of 2017. It can be seen that the development in the first half of this year has far exceeded 2017. At the end of 2017, I was a bit conservative when forecasting. At that time, I estimated that the production and sales volume in 2018 would be between 13 and 16 million sets. However, the order data I got from January to June 2018 was 8.37 million sets, which was completely beyond. It is expected that the smart lock industry has developed to a stage where supply exceeds demand. Then look at the number of companies. This is a schematic diagram of the growth of the number of companies in the past ten years from 2009 to 2018. We can see that from 2014 to 2015, the number of companies has grown very slowly, but after 2015, the product quality and stability of the entire industry are passable, the appearance is also beautiful, and the market acceptance has increased sharply. Why? Because this is a blue ocean market, why is it blue ocean? Because there is money to make and the number of companies is small, it's not that simple. Then look at why it is called Hayate’s Mouth? At present, many tens of billions and hundreds of billions of companies have crossed in. For example, Midea, Xiaomi, Haier, Philips, etc. are all hundreds of billions of companies, TCL, 360 are close to 100 billion, and Skyworth's sales last year exceeded 40 billion. , Not to mention Samsung. Why? Because everyone has seen the popularity of smart locks. Then we look at the Top 20 data. What kind of phenomenon is this? We say that if this industry is extremely fragmented, such as our traditional hardware lock
industry, the output value and production and sales of Top10 only account for 16% of the entire industry, so we think this industry is unhealthy, even though it has been developed for thousands of years , I also think he is unhealthy. However, in the smart lock industry, we can see that from 2014 to June 2016, the concentration has been further strengthened, and the production and sales volume of Top20 has been close to 65%. At present, the total number of companies I can count is 1,297, and there are still others that I can't count. Then I can count the brands as of June 30, 2018, a total of 3315. The scary thing is that Top20 accounts for 65% of the entire industry's production and sales. So to sum up the above content, the smart lock industry will be the most promising industry in the future.
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