What will happen to the smart lock industry in the future?

First, let's give a definition to the smart lock. Smart locks are improved on the basis of traditional mechanical locks. They are more intelligent and simplified in terms of user safety, identification, and management. The application of various Internet, mobile Internet, Internet of Things, biometrics and other technologies is convenient The performance, ease of use, system management and remote monitoring are more powerful than traditional mechanical locks. It is an advanced composite lock. At present, six camps have been formed in the domestic market, namely, the professional smart lock camp, the mobile phone camp, and the home appliance camp. The security camp, the Internet camp, and the traditional lock camp tell you that the smart lock market will show an upward trend in the future. 1. The conservative smart lock application will reach 400 million sets in the future. The service life of the lock is about 10 years, so there must be at least 50 million or more users who need to replace the lock in a year. However, in the current situation, there are still many old communities and old communities still use Class A mechanical locks with lower safety performance. If about 50% of the users in these old communities need to change locks in these 50 million lock replacement needs, it is equivalent to the demand for 25 million sets per year, calculated as 2,000 yuan per set of people. , Which is equivalent to an annual market capacity of more than 50 billion yuan. For the older generation, it may be difficult to accept new products like smart locks. Let’s take a look at such a set of data. The age groups who are generally receptive to new things are generally concentrated in the 25-35 and 35-year-olds. In the two age groups of 50 years old, the 27-40 age group is the absolute main force for purchasing smart locks. That is to say, the current buyers of smart locks are mainly concentrated in the 80s and 90s. They are a generation that has gradually grown with the Internet. They are more independent, individual, and rebellious, and are a typical face value control. At the same time, the 80s and 90s’ acceptance of new things far surpasses the 60s, 70s and other parents, and they have a more favorable impression of smart locks. The most important thing is that their income is also much higher than that of their parents, and they are the absolute main force in the consumption of smart locks. They are undoubtedly the best accelerators during the blowout period of smart locks. According to relevant survey data in 2018, my country currently has 1.4 billion people and about 350 million households. If every household user installs a smart lock, there will be a demand for more than 100 million sets of smart locks in the entire smart lock market. Calculating the price of each smart lock at RMB 2,000, there will be an output value of more than 200 billion. 2. The era of fine decoration promotes the explosion of the smart lock market to decorate houses, which has gradually become the mainstream of the current market. From the real estate fine decoration project in the first quarter of 2015 in my country, the smart home configuration rate at that time reached more than 30%, to 2018 , The deployment rate of smart homes in hardcover rooms reaches about 90%. Let’s take a look at the survey data in 2015. From the figure, we can see that among the top 50 real estate developers, the proportion of smart home products led by Vanke has reached 36.20%, followed by Poly Real Estate with a proportion of up to 36.20%. 10.50%. For this reason, with the emergence of more hard-covered houses and high-end communities in 2018, smart homes are bound to become the standard equipment of major real estate projects, and as an important part of smart homes, smart door locks will also become big winners. Well-known brands, such as Samsung, Fuyu, Kadish... etc., can be searched on Baidu
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