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Don't be 'pseudo-Smart Lock', low-cost strategy

by:FUYU     2019-12-15
Some studies have pointed out that smart door locks have matured in the B- end market in the past few years and will usher in the outbreak of the C- end market from 2018. If such a conclusion is not intuitive enough, then at least two data can show that the spring of intelligent door locks is coming. First, since 2015, the sales volume of household intelligent door locks is increasing at a rate of 100% every year; Second, it is estimated that by the end of 2017, 1000 new intelligent door lock enterprises will be added in China. The above two signs are enough to show that both sides of supply and demand are warming the industry. Double Eleven can be said to be the hottest shopping carnival in China in the past two years. This year's Double Eleven'The heat is still not reduced in previous years, even more than in previous years. In just 24 hours, Tmall closed with sales of 168. 2 billion, while Jingdong's sales also reached a historic 127. 1 billion yuan. In this carnival, many smart lock companies also came to join in the fun, taking this opportunity to promote sales. In particular, some enterprises are shoddy for their own benefit, so that consumers can buy a smart lock for only a few hundred dollars' And fingerprints, passwords, etc. can be unlocked, it looks like a few thousand dollars. Therefore, many users feel that they have earned. However, according to the current overall cost level of the industry, a qualified smart lock can only be bought at a terminal price of at least 1500, and a brand with a certain popularity is at least 2000 or 3000. So, is it really a real smart lock to buy hundreds of smart locks? Can its quality and after-sales service be guaranteed? Therefore, there will be many user questions: The same is a smart lock, why some sell thousands, and some only sell a few hundred? Today, Xiao Bian will tell you where the difference between hundreds and thousands of smart locks is? Brand is accumulated over a long period of time. Once a certain popularity and reputation are formed, it will increase a lot of added value for enterprise products. Therefore, no matter which industry is in price, famous brand products are much higher than non-famous brand products. Because the high price of famous brand products must bring corresponding value to users. In the smart lock industry, most of the products that can sell thousands of products are brands that have been accumulated for more than ten years or even decades, or brands that have been struggling in recent years, both quality and safety are guaranteed. The smart lock that only sells a few hundred yuan looks very cheap, but it is a small workshop-style small brand, or some new brands that use low-cost competition to grab the market, in the production, testing and other equipment is far behind the industry brand, so the cost is low, the quality is low, and of course the price is low. Quality is the life of enterprise development. This truth seems simple, but it is not so easy to do. After all, high quality must pay a high cost. Therefore, no matter in which industry, high-priced products must have the quality worthy of high prices. Many users think that it is not a lock? High-priced and low-priced smart locks look the same. There is no need to spend so much money on a lock. So I spent a few hundred to buy a smart lock from a treasure, but it didn't take long to have various problems. It may be that the fingerprint can't be brushed, or the power consumption is very large, or the fake fingerprint can be opened. . . . . . Various problems followed. The smart lock of several thousand yuan, whether from the raw material purchase, production process and factory inspection, each process is strictly required to ensure that each product has no quality defects before it can be listed. These are difficult for smart lock brands with hundreds of dollars. With the rising demand of consumers' service, customers also put forward higher requirements for the quality and content of service. In particular, after-sales and service are more important for smart locks that need to be installed and debugged after being sold. Many users responded that it took a few hundred yuan to buy a smart lock on a treasure. It didn't take long for the problem to occur. However, when finding a solution from the manufacturer, most of the merchants did not find excuses to shirk their responsibilities, or they dragged on, even finally directly play missing. The smart lock brand of several thousand yuan not only sets up a 24-hour service hotline, but also guarantees a reply or solution within 72 hours after the product has a problem. Some companies even buy insurance for each user. Many young people want to buy smart locks, that is, smart'Two words. Because, as an important part of the smart home, the smart lock not only has more fingerprints, faces, irises, passwords, etc. in the opening mode, but also is more convenient to use, but also can be interconnected with other smart home products. At present, the smart lock of several hundred yuan on the market can only be regarded as a pseudo smart lock' It is just more than a traditional mechanical lock, but it has more fingerprints or passwords to unlock, and cannot be connected to other smart home products. Because it is necessary to connect with other smart home products, it is necessary to install corresponding modules, which undoubtedly increases the cost, so it is obviously impossible to do this in order to reduce the cost of smart lock brands. Therefore, the smart lock bought for several hundred yuan is actually an electronic lock. The smart lock of several thousand yuan, in order to improve the user experience, but also to cater to the development trend of smart home, of course, will not violate the development trend in order to reduce costs. Therefore, the smart lock of several thousand yuan not only realizes the connection with other smart home objects, but also realizes the remote monitoring and dialogue between people and smart locks, and improves the interaction between people and locks. Conclusion after a simple comparison, it can be seen that the difference between a few hundred yuan and a few thousand yuan is not only the price, but also the brand, quality, service and so on. It is also possible that a few hundred dollars to buy back is not a smart lock, but a bunch of endless troubles. Therefore, when buying a smart lock, you must polish your eyes and never buy an unqualified fake smart lock'Go back.
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