Dry goods|Strive to be the first! How do electronic smart lock distributors become king in the county-level market?

In recent years, the second and third-tier brands in a certain county-level regional market will be turned into mainstream brands by their distributors; a distributor that has only been one or two years old can achieve tens of millions of sales... The dream of every company and every dealer, especially dealers with sufficient operating funds, are gearing up. They hope to become the market leader in one fell swoop, and even want to be the only one in the regional market for a long time. Regional No. 1 pride and courage. If you want to become a leader in the sales of industry products in the regional market, you must have a strong sense of dominance, a sense of competition, and quickly and effectively put into action-only active competition, all aspects of work If you do well, the 'Goddess of Victory' will embrace you actively. Therefore, dealers must have the awareness of active competition, dare to 'get into troubleBe firm and make the service more refined-only to actively compete in all directions, do everything in front of the competitors, and be in the hearts of consumers. Let consumers have a high degree of recognition of the brand, a high degree of trust in the product, and full satisfaction with the service. Only when sales are truly 'rising' will the brand become the sales champion of the industry's products in the regional market. 2. Create a 'magic' specialty store. The specialty store, as a window for brands and products to contact consumers, is a position to compete with competitors for the market, and its importance cannot be overemphasized. The grand and exquisite flagship store can give consumers a 'reassurance pill' to buy products of this brand. Specialty store construction is a sophisticated systematic project. The success of store construction is directly related to the brand, product’s image in consumers’ minds and purchase intentions, and it has a decisive effect on the success of a regional market. In the era of experience economy, successful specialty stores must fully and reasonably plan the three factors of brand, product, and consumer experience in order to achieve the purpose of improving performance. Brand culture, brand strength, and brand honor are the most effective tools to build consumer trust and drive sales. Enough display space must be reserved for brands in specialty stores; products are of course the protagonist. They must be displayed through a variety of ways such as single-product display, store-in-shop, etc., and cooperate with various sales aids such as albums, folds, stickers, and transparent stickers. Three-dimensional display of tools. Consumer experience, what to experience? This question must be clarified. It is through the comprehensive experience of our brand culture, brand proposition, quality and taste to guide a lifestyle suitable for modern people. This requires providing consumers with a Enough experience space, and achieve the purpose of experience through comprehensive display of brand cultural image and accessories. Only specialty stores that properly handle the relationship between brand, product, and consumer experience can truly have the 'magic power' to attract consumption and improve performance! 3. The brand is operated with heart. With the intensification of competition and the continuous upgrading of consumption, the brand's driving force for sales is increasing. Exploiting the advantages of a good brand can achieve a multiplier effect with half the effort. It is a huge waste for dealers not to make good use of this resource. Dealers must do a good job in the penetration of the brand in the regional market, and do a good job in the transformation from a strong brand in the industry to a first-class brand in the region. This requires planning, investment, accurate analysis of the market, in-depth judgment of market potential, real use of brand resources, planning of brand communication, brand penetration, brand operating systems, etc., to penetrate brand communication into every sales link , In each contact. Using brand to enhance the added value of products does not rely on price to win, but on operating system and brand value to win. The growth of each brand is not accidental. The development of the brand is achieved through the concerted cooperation of manufacturers and distributors, and the undivided collaboration and perseverance. From the day the dealer accepts the authorization from the manufacturer, the two parties have become closely connected partners, the main body facing the market together, and the strategic partners sharing responsibilities and growing together. Therefore, once the two parties start to cooperate, it means mutual understanding, mutual support, mutual cooperation, mutual exchange, exchange of market information, exchange of experience in operating the market, and jointly overcome the difficulties in market operations and jointly solve the market problems they face.