Filling quality short board smart lock needs new development

As the actual controller of the important channel between the family and the outside world, the intelligent door lock relies on potential user stickiness, interesting unlocking methods and the first line of defense for family safety, its position in the smart home system is gradually emerging, and more families regard it as the beginning of early adopters of smart life. But at present, China's smart lock is still only a large amount of physical, but the value is not high' The root cause is small profits but quick turnover'The concept has long been deeply rooted in the hearts of the Chinese people. The thinking of small profits but quick turnover is deeply rooted in China. Some scholars believe that the reason why the thinking of small profits but quick turnover is deeply rooted in the hearts of Chinese people is mainly due to China's thousands of years of feudal rule. As we all know, from the beginning of Qin's unification of the six countries in 221 BC to the 1911 Revolution, feudal ideology ruled China for more than 2000 years. For more than 2000 years, China has been dominated by small-scale peasant economy. What is the small-scale peasant economy? The small-scale peasant economy is an economy that is self-sufficient and does not trade too many commodities, which means that the social productivity is very low. According to statistics, China's labor productivity has only increased 4 times in the past 2000 years. To give the simplest example, it took thousands of years to use cattle farming, so there are basically no industrial products. In other words, in feudal society, commodities were extremely homogeneous. Your family sells steamed buns, and his family also sells steamed buns. There is almost no difference between steamed buns and steamed buns, so consumers basically buy whoever is cheap. Therefore, there is a price war between merchants and merchants, and in the end, they can only get more profits by walking. The end result is that it leads to small profits but quick turnover'The thinking is deeply rooted in the Chinese concept. How many smart lock enterprises have suffered from small profits but quick turnover' The thinking is also very popular in the smart lock industry. If you don't believe you open a treasure, smart locks with a price of several hundred yuan can be found everywhere. At many professional exhibitions, even some enterprises have marked a low price of 299 yuan. It is reported that the gross profit margin of smart lock manufacturers is controlled within the normal range of about 20%, but in fact some manufacturers are also receiving orders with a gross profit margin of 5% in order to do business, and some single Gross profit is even as low as 2%. Therefore, in order to increase shipments, the major smart lock companies in the terminal market are competing to lower prices. If you sell 1000, I will sell 800. Of course, manufacturers who sell cheap, sales are naturally better than others. Those who sell 1000 may earn 300, while those who sell 800 may earn 100 at most. Therefore, low-cost smart locks only rely on a larger amount to profit. However, the sales volume is large, and by the end of the year, excluding workers' wages, rental fees, utilities, market promotion fees, logistics fees, sanitation fees, network fees and telephone charges, the remaining profits are not much. Besides, at present, the domestic smart lock market has not yet reached the stage of volume, so those who use small profits but quick turnover' The intelligent lock enterprise operated by thinking has only one final road, that is, closing down and closing down. Why do high-end talk about profits and low-end talk about sales in China? You will find that at the end of the year, major enterprises always make a big fuss about sales at the end of the year. In the publicity, it is always the first monthly sales or the first annual sales. Especially in the automobile industry, domestic automobile enterprises are always proud of their sales first, while BMW, Rolls-Royce, Mercedes-Benz, Porsche and other high-end brands, in the publicity, it won by riding experience, quality, technology, etc. In fact, the sales of high-end brands such as BMW, Rolls-Royce, Mercedes-Benz and Porsche are not as good as those of a domestic Ling and an SUV brand, but they have thrown the domestic brands out of several streets in terms of profits. The same is true in the smart lock industry. Those low-end brands always sell smart locks every year, while high-end smart lock brands always focus on use experience, function and quality. But don't look at those low-end smart lock brands with high sales volume, the surface number is very good-looking, but there is not much money left to remove the cost. The number of high-end brands that win by quality is not necessarily large, but the profit is definitely higher than that of low-end brands. Low-cost competition means that only by reducing costs can we earn more meager profits. However, in general, the decline in quality comes with the reduction in costs. Therefore, there is only one end to the low-price competition: killing Party A, starving to death, and killing yourself. Therefore, if smart lock enterprises want to achieve long-term development, they must abandon small profits but quick turnover' Thinking, focus on product experience and quality improvement. Improving the added value of products is the future development path.