High-end locks have good market prospects

The development of lockset industry is closely related to people's life. At present, China has become a major producer of locks in the world and has formed four major production bases, Wenzhou in Zhejiang, Zhongshan in Guangdong, Shandong and Shanghai. ' However, China is not a powerful country in locks, because most of the products produced are low-end products with lower prices. Those high-end locks are mainly produced in Europe, the United States and Japan. 'Recently, 2009 China International Hardware exhibition (CIHS'09) A person in charge said in an interview with the media:' This is related to China's national conditions and consumers' consumption level and consumption habits. The Development of lock products is to follow the market. Only the market has demand, lock enterprises will develop and occupy the high-end market. At present, with the increase in the number of high-grade buildings in our country, lock enterprises will definitely open up the high-end market. ' According to the reaction of lock exhibitors who participated in the China International Hardware exhibition, the difficulty of developing high-grade locks is to bear the high cost of raw materials and design. The reason why high-grade locks are expensive is that their materials are very expensive. In addition, according to a high-end professional lock dealer who participates in the exhibition every year, the door locks he sells are all made of Italian high-quality copper rods. The carefully selected copper rod materials have to be forged by a 1000-ton forging press, to ensure that the quality of the raw materials of the door lock can stand the test. In addition, these locks are exquisite in design and exquisite in manufacturing technology. These characteristics are difficult to realize in many small lock factories. It is understood that in recent years, the product technology and grade of China's lockset industry have improved, but the high-end products that have been developed are far from the foreign high-end products in terms of quantity and type. Only large lock enterprises such as Changchun Hongda Group and Wenzhou Tianyu have entered the ranks of developing high-end intelligent locks. Those small and medium-sized enterprises are facing a more severe competition situation. Organizer of China International Hardware exhibition-- Lu Jiying, deputy secretary general of China Hardware Association, believes that at present, small and medium-sized lockset enterprises should first start with brands and gradually develop the high-end lockset market after accumulating certain capital. Hardware lockset enterprises have brand awareness. They do not have their own brand of lockset products in the hardware lockset market, but only some miscellaneous brand lockset products. Small locks should also have their own brand products. With the brand, lock products have their own labels to increase customer recognition. However, some lock enterprises do not realize the importance of brands, so the brand products of hardware locks are very few.