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How should the smart lock keep its reputation?

by:FUYU     2020-01-07
Nowadays, with the improvement of people's living standards and the upgrading of mass consumption, intelligent products are becoming more and more popular. Intelligent products not only bring people a different use experience, but also improve the happiness index of people's family life. As a barrier to Family Safety, the door lock plays a role in one-man pass and cannot be opened'The role. After-sales service is a variety of service activities provided after the sale of goods. From the perspective of sales promotion, after-sales service itself is also a means of promotion. In the follow-up phase, sales personnel should take various forms of coordination steps to improve the reputation of enterprises, expand the market share of products and improve the efficiency and efficiency of sales promotion through after-sales service. Some time ago, the smart lock was popular in the lock market and once became a net red explosion, but the smart lock did not escape from being popular' The laws of the, such as excessive touting consumption, sky-high locks, poor after-sales service and other issues followed, resulting in the next development of smart locks not as high as we expected, data fluctuations have been flat, there is even a tendency to fall. In fact, the summary is the lack of communication. Sometimes when consumers encounter problems, they do not get timely relief, or they do not get the solution they want, they will make up their own brains. Therefore, as a lockset enterprise eager for continuous development, how should it solve this annoying after-sales problem? How can we not only eliminate worries for consumers, but also feed back customers' opinions and requirements on products to enterprises in a timely manner, so as to urge enterprises to continuously improve product quality and better meet customers' needs? After-sales installation has its drawbacks. Small and medium-sized enterprises encounter bottlenecks. In the 21st century, consumers have broken away from the level of price choice and are more focused on user experience, when the user experience and after-sales service of a commodity cannot be recognized by consumers, its market reputation will be greatly hit and gradually will not be accepted or even eliminated by consumers. However, due to the huge mobile phone market, the brand does not attach importance to the smart lock market and despises the most important plate of after-sales installation of smart locks, as a result, it entered the market five years ahead but did not occupy a huge market share and was recognized by consumers. The lack of after-sales maintenance and the crisis of trust in enterprises throughout the country, there are very few smart lock brands with fast maintenance, and the problem of after-sales maintenance of smart locks has been repeatedly criticized. The reporter learned that the sales and after-sales mode of 70% fingerprint lock manufacturers generally implements a regional agency system, and the after-sales work of their products is handed over to local agents. Some dealers are in the process of selling products, generally, it is sold by hardware stores or mechanical lock stores. There is no brand store of its own, and there is no professional after-sales personnel. The installation and maintenance of fingerprint locks require senior masters with relevant professional knowledge, due to cost savings, they do not have professional after-sales personnel, but only temporarily hire some unlocking Masters, but such masters do not understand fingerprint lock products and cannot solve the user's problems at one time. Users can only contact local agents to send staff to solve the problem. After-sales maintenance points are difficult to find, maintenance costs are high, outlets are arbitrarily charged, spare parts are difficult to find, and after-sales maintenance has become a decoration, it has become a problem that 98% fingerprint lock users care about but are helpless, which is the pain point of the current industry. Strengthen user participation, a product, hope to enter consumers, let consumers accept and love, user participation is a very important link, in these two points, most domestic brands have not done, an excellent enterprise allows users to communicate with the company as they wish, participate in all processes and systems, and put forward their own opinions so that every consumer is a research and development engineer. The 21st century is an era of experiencing commodities. Users are no longer satisfied with price and quality when buying commodities. After-sales service and user participation have also become one of the most important links. In view of the above three points, it is hoped that all smart lock enterprises can set up service outlets nationwide on the basis of leading the world in products, maintain quickly after sales, and users can participate in the setting of experience exchange platform.
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