Is selling the smart lock for the price of cabbage digging one's own grave?

In recent years, it can be seen from various white papers and various research reports that smart locks have indeed become a lot more popular than the previous two years. But for an 'old man' who has been in the smart lock industry for many years, the author can't be happy. The author thinks it is necessary to pour cold water on the hot industry. Why can't you be happy? Why do you pour cold water? First of all, the author found that low prices and plagiarism have become commonplace in the smart lock industry. Just like the copycat mobile phones back then, no one can stop such things from happening, because this is in China, where the protection of intellectual property rights is imperfect, and the cost of illegality is very high. Low, the cost of rights protection is not only very high, but also the cycle is very long. Therefore, smart lock companies with patents and or intellectual property rights can only choose to open their eyes and close their eyes when they know that their products have been infringed. Under such a background, companies that imitate and plagiarize have become more and more presumptuous, taking advantage of loopholes, taking the edge of the law, and introducing others' products to the market with minor changes. This has also led to smart lock products on the market, whether they are smart locks as high as a few thousand yuan or as low as a few hundred yuan, they look 'similar' in terms of appearance and function. On another level, the smart lock market has just started, and it has entered an era of high homogeneity. In the context of homogeneity, for companies that imitate and plagiarize, the product itself (without Ru0026D investment) has lost its market competitiveness, and what is left is to fight costs and prices. Who can keep costs down? , Whose price is lower, which means that lower prices can get more sales. Lowering costs and lowering prices also means that the quality of products will inevitably be lowered. Because it is necessary to have the same functions and experience as mainstream products, it is obviously impossible to use accessories with the same quality as well-known brands. Only by using accessories with similar functions but far different quality can you get meager profits, and Let users experience the same functions as well-known brands. Regarding borrowing and imitating, I think it is not shameful. Germany, a country known for its quality, also started from imitating and borrowing from developed countries such as Britain and France in the initial stage, and finally surpassed countries such as Britain and France through independent innovation; The qualitative change process of independent innovation. Therefore, it is not shameful to imitate and learn from. It is shameful to only imitate its form and not learn from its god. In China, home smart locks are an emerging industry. For many start-ups, it is inevitable to learn from the early stage, but they cannot be copied blindly and ignore the quality of the product. Judging from the major exhibitions in recent years, the same appearance has been flooded, the functions are the same, the quality is also uneven, and the inspection reports of the Ministry of Public Security are even rarer. Therefore, in the case of plagiarism in appearance, lack of innovation in functions, and difficulty in quality assurance, there is no other advantage except price. As for such products, dozens or hundreds of sets may be put on the market, and problems may not have much impact. However, if tens of thousands or hundreds of thousands of sets enter the market, once a collapse-type quality problem occurs, not only the enterprise will be affected. One's own credibility, the overdraft is the credit of the entire industry. Of course, it also harms the interests of users. For users, once electrical appliances such as TVs and refrigerators fail, they can be used for one or two days, but door locks are different. After all, users must enter and leave the house every day, so smart locks are 'zero wait' for users in terms of service and after-sales. . For companies with an ex-factory price of only one or two hundred yuan, profits are already very meager, so how can they afford after-sales? There are even many companies that are only for immediate benefit. Once there are a lot of after-sales problems, they will choose to withdraw from the market, and ultimately transfer the responsibility to distributors and agents. Therefore, low-price competition is an act of digging one's own grave, harming others and detrimental to oneself. The enterprise Paipai butt is gone, and the biggest losses are the distributors and agents, as well as the end users. Therefore, low-price competition is not a long-term solution. Agents and distributors need to be cautious when choosing brands and companies. Users can't just look at prices when buying.

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lock manufacturing has its grasp on oversees market also and has a very good repute.