Is the road to Chinese brand awareness starting to awaken smart locks still far?
With the prevalence of science and technology, intelligent industry is popular all over the world.
The smart city plan is being actively promoted in China as an import product for smart homes--Smart door locks have become the choice of many families.
However, many consumers will struggle whether to choose domestic brand smart locks or imported brand smart locks?
Domestic brand smart locks or imported brand smart locks it is undeniable that in most people's consumption consciousness, foreign brands have their own aura of high quality and high grade;
The domestic brand seems to have a faint local flavor.
Of course, in recent years, everyone's attitudes and concepts have been continuously improved, and the country is also vigorously promoting the national brand plan'
The leading domestic brands in various industries are rapidly rising, and strive to change everyone's inherent understanding of domestic brands.
Returning to the discussion of smart locks, we hope that it can first ensure the safety of the family, and secondly provide more convenient intelligent security products for our access.
Then we first start from the perspective of security, compare domestic and foreign smart lock products.
It is very important that there are differences in door lock styles at home and abroad, which are different due to different national conditions.
China has a large population, creating a complex use environment. Under China's relatively complex social environment, people have higher requirements for security, derived from the steel door, security door, Heaven and Earth pole and other door lock products with Chinese characteristics.
However, foreign brands of smart locks have a relatively simple concept of the use environment. In the face of China's smart lock use environment, compatibility is reduced during installation and use, and there are naturally more hidden dangers.
Chinese brand awareness is awakening, and Chinese brands are starting from China's actual market demand, R & D and production, but there are fewer hidden dangers, even if there is a problem, the speed of getting after-sales help will also be much faster.
After all, many foreign smart lock brands have not yet set up after-sales points in China.
Intelligent locks meet the basic functional demands of security, and their humanized and intelligent functions bring convenience to life, which is another main reason why people favor intelligent locks.
A variety of door opening methods, anti-theft, door opening recording, remote control and other humanized functions are almost standard for smart locks. At this point, domestic smart locks have even surpassed imported smart locks.
Of course, because the imported smart lock developed this market earlier, its good appearance, and the double bonus of brand effect and Chongyang consumption concept, has greatly tempted consumers.
However, once consumers understand that in terms of technology and various performances, the products of domestic smart lock brands are more suitable for the needs of the Chinese market in terms of installation, use, after-sales and price, the smart lock of Chinese brands may not be inferior.
Perhaps you have also felt the awakening of Chinese brand awareness. The products not only play very well in marketing, but also have made much progress in product design, quality inspection and Internet thinking than in the past.
Domestic smart lock brands still have a long way to go. If Chinese consumers re-examine our domestic brands with a development perspective and give more trust to the regular brands of Chinese products, in this way, it combines the right time, the right place, the national brand, and the brand of the world is just around the corner.