Research Report on China's intelligent door lock industry
Research Report on China's intelligent door lock industry
With the continuous advancement of intelligent life, the concept of smart home is increasingly popular, and the smart door lock market is gradually becoming popular, forming a new outlet.
Nowadays, all kinds of smart home terminals are numerous. People's further acceptance of the keyless era has all promoted the blowout of the smart door lock industry, and the rise of AI has also helped the outbreak of the smart door lock industry.
According to relevant data, the sales volume of smart door locks in China reached 8 million units in 2017 and is expected to exceed 32 million units by 2020.
Through the collection and collation of relevant data of China's intelligent door lock industry and in cooperation with user research, the fast track Research Institute analyzes and discusses the development trend of China's intelligent door lock industry.
China's smart door lock industry has entered a blowout period. From 2001 to 2013, China's smart door lock industry has experienced a reserve period, a preliminary development period and a technology accumulation period. Since 2014, China's smart door lock industry has gradually moved towards an industry blowout period.
China's intelligent door lock industry has taken off gradually and developed rapidly. As of 2017, there are more than 1300 enterprises and more than 2800 brands of intelligent locks nationwide.
In addition, many cross-industry giants have also started to enter the smart lock industry, such as Haier, Lenovo, hammer, etc. With the continuous maturity of the industry, mergers and acquisitions are likely to occur in 2018, but monopoly enterprises will not appear.
The opening of the era of smart home linkage also helps the development of the smart door lock industry as a safe entrance.
It is estimated that the number of intelligent door locks will exceed 32 million in 2020, according to 2016-
As can be seen from the sales information table of China's smart door locks in 2020, the sales volume of China's smart door locks in 2016 was 3. 5 million units, reaching 8 million units by 2017. In the next few years, china's smart door lock industry will continue to grow at a high rate of more than 50%, and is expected to reach 32 million units by 2020.
With the advent of the keyless era, people are becoming more and more dependent on a convenient lifestyle and like the state where everything is under control. The continuous development and improvement of intelligent door locks have attracted sufficient attention, the choice of more users has further opened the market for smart door locks. In addition, many door factories have also begun to adopt smart door locks as standard configurations.
China's smart door lock market penetration rate continues to deepen, according to 2016-
As can be seen from the 2020 China smart door lock market penetration information table, as of 2017, the market penetration rate of smart door locks was only 3%, which means that 97% of households have the need to update from mechanical locks to smart locks, with the continuous popularization of intelligent door locks, the market penetration rate will also continue to increase, and its penetration rate is expected to reach 20% by 2020.
With the continuous improvement of the penetration rate of China's smart door lock market, the concentration of the smart door lock industry will be further improved, and consumer brands will gradually appear, consumers can't think of the smart door lock brand on the market for a while.
The growth rate of crowdfunding in the smart door lock industry has slowed down, according to 2015-
2019, China Intelligent door lock public raise amount information table can see in 2015 when public raise amount less than 0. 1 billion to 2016 up to 1.
0. 6 billion yuan, but the growth rate of crowdfunding has slowed down since 2016. It is estimated that the crowdfunding amount of smart door locks will exceed 0. 2 billion yuan by 2019.
In addition, according to data, since 2017, it is difficult for the smart door lock industry to have products with a crowdfunding amount of more than 20 million yuan, that is to say, the number of products participating in crowdfunding will gradually increase, the crowdfunding amount for a single product will be reduced accordingly.
Safety will be the general direction of intelligent door locks in the future. According to the survey results of factors considered by consumers in purchasing intelligent door locks, 86.
8% of consumers attach importance to the safety of intelligent door locks, followed by practicality and convenience, and quality.
According to the consumer's consideration factors and the development trend of the intelligent door lock industry, safety, convenience and application will become the mainstream of products, and consumer brands dominated by consumers will appear in the industry instead of industry brands, this requires relevant enterprises to have sufficient insight into the psychology of consumers.
However, the safety most concerned by consumers will be further strengthened, gradually demonstrating the role of intelligent door lock as the protector of people's privacy in a real sense.
Analysts at the fast track Research Institute believe that the continuous improvement of consumers' acceptance of intelligent products and the continuous maturity of the industrial structure of intelligent door locks have made intelligent door locks begin to penetrate deeply, the outbreak is unstoppable, and AI technology is further optimized, the intelligent door lock industry will also show an AI trend.
In addition, the development potential demonstrated by the intelligent door lock has enabled many cross-industry giant enterprises to lay out the industry one after another. However, with the maturity of the market, the promotion of products has increased, consumer brands will gradually appear, and the development space of some industry brands will be squeezed. Under this development trend, relevant enterprises will make full use of their own capital, market, talents and other advantages to quickly occupy the market in order to achieve the goal of gaining ground.