In the era of the big reshuffle, 80% of the smart door lock brands will be eliminated at that time, and the results of the market-oriented competition will eventually stabilize, in line with the 80-20 principle, that is, 20% of the head brands will occupy 80% of the market share. This 20% brand should be around ten.
The market development of smart locks is largely due to the large-scale intervention of the capital market.
With the support of funds, technological breakthroughs and product iterations have gradually matured the market. Some people in the industry estimate that the air outlet period of smart locks in 2017 may really come.
The reason why smart locks are so valued is largely because smart locks have good market prospects at both the B and C ends.
First of all, in the B- end market, due to the concentration of procurement and the large amount of transactions, hotels, real estate apartments and other fields are still the main force of large-scale shipments in the short term, this is also the market targeted by many new Internet intelligent door lock enterprises.
Some people in the industry expect that there are currently 70 million rental housing units in China, and with a huge number of hotel markets, these B- end customers have a strong demand for door lock intelligence.
As they start large-scale procurement at the end of this year, smart door lock shipments will usher in a big explosion in Q3 2017.
Secondly, in the C- end market, massive scattered home users are the largest market for smart door locks.
Data show that there were more than 2 million domestic smart door locks in 2016, with a growth rate of more than 40%.
In the long run, with the property market warming up again and the Post-95 marriage and childbearing tide coming soon, the consumption habit of installing smart locks in new houses will gradually become popular.
At present, 0. 4 billion of the 95% families in China have the demand to convert mechanical locks into intelligent locks, which is a huge blue ocean market.
Moreover, the C- Side market is more likely to form a scale effect, which also makes it a decisive area for many intelligent door lock enterprises.
Security enterprises also have businesses involving smart locks, but at present they are mainly taking the B- end market. The development of the C- end market is mainly due to the immature Channel construction. However, with the penetration and advancement of the market, the C- end market will also attract new potential.
The market for smart locks is also gradually expanding, and competition will become more and more fierce. Nowadays, new players and new brands of smart locks are springing up, and the whole market is mixed, however, with the further reduction of technology and production threshold, the competition in the intelligent door lock industry will become fierce in the next 3 years, ushering in an era of reshuffle.
At that time, 80% of the smart door lock brands will be eliminated, and the results of the market-oriented competition will eventually stabilize, in line with the 80/20 principle, that is, 20% of the head brands will occupy 80% of the market share. This 20% brand should be around ten.
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