The smart door lock industry grows wildly, how far can fake smart locks go?

In recent years, with the development of society and the improvement of living standards, people's acceptance of intelligent products has also been continuously improved. As one of the important products in the smart home field, smart locks have gradually won the favor of users. In the context of the smart lock market, more and more companies from all walks of life have also poured into the smart lock field in order to get a share of the pie. Up to now, there are at least thousands of companies with more than 2,000 brands. Compete in the market. Why have more than 1,000 companies and more than 2,000 brands flooded into it in just two or three years? Why is the smart lock industry so hot? In fact, everyone has a very simple idea, that is, the smart lock industry is in the early stage of development in China, and the penetration rate has not yet reached 5%, and the future market imagination is very large. Therefore, they are all rushing to the huge market space. But the ideal is full, but the reality is very skinny. Among more than 1,000 companies, there are less than 100 companies that have Ru0026D and production capabilities. Perhaps this is less optimistic. According to industry insiders, there are no more than 30 companies that have Ru0026D and original capabilities in China. Of course, many companies that have crossed the borders are also increasing their Ru0026D efforts, but there are very few that have set up their own production lines. Most of them are third-party OEMs and ODMs. The biggest advantage of these companies is that they have money and brand influence. Power, so there are still certain advantages, but smart locks may not necessarily become their main product. Therefore, in addition to several brands that have gradually emerged in the industry, and a few small brands and small businesses that are making smart locks with the spirit of craftsmanship, at least 50% of small businesses are currently using the spirit and thinking of copycats. To make locks, everyone is in a state of plagiarism from each other. In particular, some companies believe that a smart lock is a smart lock by superimposing some electronic devices on the basis of a traditional mechanical lock, or a hotel lock with a fingerprint head, password and so on. Therefore, many small smart lock companies, or small workshop-style smart lock companies, purchase circuit boards, solutions, fingerprint heads, algorithms, panels, lock bodies and other components from different manufacturers, plus a public model, after a simple process Assembled into their own products. This routine is exactly the same as the copycat mobile phones back then. However, smart locks are completely different from mobile phones. Mobile phones may only last for three to four months to one or two years, and a lock must be used for at least five years in the eyes of users. At the same time, the use environment of smart locks is much worse than that of mobile phones. Make sure that it can be used in different environments in the cold northeast, hot and humid Hainan, or on the door of a villa where the wind and sun are raining. Therefore, the quality requirements and appearance craftsmanship of smart locks are higher than those of mobile phones. Once a smart lock boss said to me: “If the phone is broken, just throw it aside. Once the smart lock is broken, the user can’t enter the house. He scolds your ancestors for their eighteen hearts.” This is enough to prove that copycat thinking is smart. The lock industry may not work. First of all, if there is no Ru0026D and design strength, just through simple assembly, it is difficult to achieve the uniformity of quality and system coordination, and it is difficult to perfectly integrate different parts such as machinery, electronics, and fingerprint modules; secondly, smart locks After-sales requirements are higher than that of mobile phones. On-site installation and rapid response and repair of faults are tests for every smart lock company. So just a simple copycat, it is difficult to make smart locks with good quality, novel appearance, and innovative functions. Of course, it is also difficult to sell a good price. Without a good price, there is no profit, and without profit, it is difficult to provide high-quality after-sales. And service, this is a vicious cycle. This vicious cycle may not have much impact in the initial stage of enterprise development, but after tens of thousands of sets, or even hundreds of thousands of sets, actually flow into the terminal market, once a failure occurs, it will be an avalanche quality problem. This is not alarmist talk. Some people in the industry once said to the author: 'Currently, the product failure rate and repair rate of the smart lock industry is about 30%, and only a very few companies can achieve five thousandths. As we all know, the ultimate practice of copycat thinking It is low-price competition. Low-price competition has become very common in the smart lock industry. From 299 and 399 in the past few years to the current 199 and 188, in terms of price, smart locks have sold at the price of cabbage, which is more than mechanical locks. It is cheaper. It is estimated that even the manufacturers themselves dare not use smart locks with such a price. Therefore, copying smart locks is a dead end. In fact, even more frightening is that although the industry is very hot, the market demand has not yet reached expectations. This is a torment for many companies. In other words, many companies that take the counterfeit and low-price routes have no advantages in terms of brand influence, popularity, and product quality, so they have not yet really tasted the market. The 'sweetness' has been shuffled and has become a forerunner of the industry. Therefore, in the long run, those companies that are still keen on imitating and copying, and taking the low-price route, should calm down and think about how to get rid of 'cottage thinking'. Only originality and innovation are the long-term solutions.
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