Grabbing the rigid needs of family security, smart locks will replace smart home appliances as the new 'entry'?

In the story of 'Alibaba and the Forty ThievesThe next trillion-level market, but standing in front of this 'treasure house'EconomicalIt can directly increase the market share of smart phones and the stickiness of the system. In the field of smart homes, mobile phone manufacturers are often seen active. However, the concept of smart homes is very hot and the products are very dazzling. Consumers do not buy it. Shape people’s home life. As the most important scene economy for family life consumption in the next ten years, the ecological industry chain of smart home includes not only smart home appliances, but also technology providers such as communication, voice interaction technology, fingerprint recognition technology, and various New and unique smart hardware manufacturers; in addition, e-commerce crowdfunding platforms and offline distribution channels play a pivotal role in the sales of smart home hardware. In the face of smart homes with complex systems and intertwined industries, how can entrepreneurs find a suitable one? The entry point of the smart home is to bet on the sharp knife-shaped product that 'a needle pierces the skyNon-smart home appliances Why do consumers react indifferently to a wide range of smart home appliances? First of all, many smart home products only add networking functions, but do not meet the pain points of users; secondly, most of the urban affluent young people who accept smart homes at this stage People, for middle-aged and elderly people, the new tricks are not as cumbersome as they are; after deducting most rural households in China, the market size is relatively narrow; again, the update iteration cycle of home appliances is short, for example, users just bought 4K TVs, and Curved TVs have become popular. In addition, many smart appliances have a limited opening rate. For example, people watch TV less and less, and air purifiers are only turned on in haze weather. In addition to smart home appliance manufacturers, real estate developers’ smart homes and properties The company’s smart community O2O, black technology company’s artificial intelligence robots, and civilian smart security have also deployed smart homes. Smart security with relatively more mature technology and market has great potential in the smart home camp: (1) Security is every The most primitive basic needs of families, whether in urban or rural areas, people are more willing to invest in security. The richer the more, the less secure they are. In recent years, the smart security system of high-end residential buildings has become the main focus of developers in real estate sales. One of the selling points. (2) According to the statistics of the Ministry of Public Security, the annual household loss caused by burglary is as high as 1.130 billion yuan. Especially after the implementation of the policy of demolishing walls and building open communities, the probability of community theft and theft has increased sharply. The demand for smart security will be more prosperous Sheng. (3) People often do not easily replace security equipment such as door locks, and the service life can be as long as 5 to 8 years. Out of concerns about the personal and property safety of family members, users are sensitive to the security level of smart security equipment and networked information. In smart security equipment, access control, smart locks, cameras, etc. can be connected with Internet big data, cloud services, etc., to realize the upgrade of functional products to smart products. Due to the large number of home user groups, obvious strong needs and real pain points, and high-frequency use stickiness, smart security is expected to be the first to detonate the smart home market.

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