How to make good use of community promotion for smart lock brand terminal marketing

In recent years, with the continuous improvement of people's living standards and the continuous growth of the middle-class population, driven by the country's consumption upgrade, smart locks have become a representative product that improves people's quality of life at home. Although the concept of smart locks has been popular for a long time, because consumers know little about such security products, many smart lock manufacturers are very confused when they consume terminals. Especially operators who have joined this industry are completely at a loss and don't know where to start. Today, Fuyu will share with you how to make good use of community promotion for smart lock terminal marketing. We all know that community promotion is a very traditional marketing method, and it has a long history. Community promotion is also used by many businesses to promote their own brands and product sales. The biggest advantage of community promotion is that it can directly face the end customers of the entire community, thus forming word-of-mouth marketing. In the Internet era, community promotion is equally important. As the online traffic dividend period disappears, offline communities can obtain customers at low cost because of the concentration of the crowd. As a smart lock brand, how to make good use of community promotion has become very important. So how does the smart lock do a good job in community promotion? When it comes to community promotion, the first reaction of many people is to set up a stall in the community, waiting for people from the community to come to consult and buy. Many people even think that just finding a few part-time jobs in the intermediary market can complete their own brand community promotion activities. But in fact, community promotion is not as simple as everyone thinks, and community promotion must follow certain marketing ideas and marketing ideas. One: Clarify the goal of this community promotion-to divert the WeChat public account. Don’t treat community promotion as a channel for selling goods, but as a channel for drainage. Many smart lock manufacturers and distributors have tried community promotion before. Many people The reflection effect is not satisfactory, because the customer feels that the price of the smart lock is too expensive to sell at all. In fact, there is a very big problem with this idea of u200bu200busing community promotion as a product sales channel. Just imagine, you say to a customer who doesn't understand or even touches smart locks before that a lock costs several thousand yuan. Would you accept it instead? After all, the previous mechanical locks were only a few hundred yuan more expensive. You said how convenient and safe it is to use a smart lock. Customers can't intuitively feel it after using it for a period of time, but they can directly feel the cost of several thousand yuan. Therefore, when the smart lock is used for community promotion, it is best to use it as a drainage channel. Drain customers to your official WeChat official account or personal WeChat account, or at the site of a new product launch event or a specialty store near the community, giving customers a cycle and time to trust your brand and have more of smart lock products It’s easier to close the deal. Two: Community site selection for community promotion We must understand that the quality of the community determines the effect of the promotion. First, some communities are equipped with smart locks for real estate companies, so there is no need to promote this kind of community promotion; try not to choose too old communities for promotion. Some communities are quickly demolished and must be avoided, and most of them are elderly. Don’t choose a community where most rental houses are available; don’t choose where the price is too high. Try to choose communities in southern first- and second-tier cities for promotion. Southern users are more aware of smart locks; secondly, you need to communicate with the community property about the daily cost, which is generally controlled at 200-800 yuan a day for the community property; step on the spot before community promotion. If the effect is good, it can be promoted once a month, once in a community for two consecutive days. Three: Material preparation The necessary promotional materials for community promotion must be prepared in advance, including promotional roll-ups, 3*3 meter tents, tables, promoted products, small gifts for customers, handbags, leaflets, etc. Four: The promoters choose the community promotion as much as possible with two publicity promoters. Of course, an experienced person can also be used. Try to choose a girl with a better image, who has a certain foundation of product knowledge and sales skills, and enthusiasm is the best. When promoting the community, try to actively invite customers to come over to scan the QR code and introduce your products, not waiting for customers to come. Five: After the customer tracking community promotion is completed, it is necessary to summarize the number of intended customers on the day, directly deal with customers, follow official account customers or customers who leave contact information, and calculate the conversion rate and customer acquisition cost. In the future, community exchange communities and local intra-city communities can also be formed with each community as a unit. When the time is right, some group buying and other activities will be launched.

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