Individualized marketing becomes the successful

With the development of industry, the domestic mold market undoubtedly has a broad and huge development prospect. The variety, complexity and wide applicability of locks meet the needs of production equipment in many industries. In recent years, private enterprises of lock enterprises have sprung up and become the main force of industry development. The transfer of European and American market will become the key to expand the marketing channels of China's hardware lock industry. As a part of the home decoration design, the design and cultural factors of locks and supporting hardware are bound to affect the development of locks and supporting hardware, and the innovation of locks and hardware can also bring new highlights and changes to the home decoration design. From the development trend of the lock industry, the focus on user experience and product humanization has come first. The developers of Zhongheng lock industry started from the user's needs in the application occasions of the products and the consumer's usage habits, carried out extensive and in-depth research on the indoor lock in the existing market, combined with the feedback of senior industrial customers such as the door factory, and carried out a new design on the lock body function to meet the family needs. 2. Innovative design reflects the attention of culture and taste to integrate culture and personal taste into modeling design. There are many kinds of lock hardware styles on the market, but it is rare to introduce various cultural connotations as design concepts from the beginning of design. Zhongheng hardware R & D team has been committed to the exploration and attempt in this field since a few years ago. 3 'lock' for environmental protection, energy saving and safety is what the lock industry pays attention to in production. The severe environmental problems call for more responsible producers to take practical actions. Whether the products have passed the certification of environmental system and occupational health and safety system, whether the environmental protection electroplating process is gradually adopted, and whether the use of cyanide is reduced and 3-chromium plating is adopted, whether the standards for electroplating wastewater treatment and pollutant discharge in electroplating industry are met, are all the issues that manufacturers begin to pay more attention to. High technology promotes the rise of lock intelligent biometric technology application and the development of intelligent lock and intelligent hardware, and jointly promotes the lock and hardware application to a new height. Home intelligent will enter the common people's home in the near future. At present, intelligent locks with high technology and technology content, including password lock, IC card lock, fingerprint lock, etc., have gradually won the recognition of middle and high-end consumption in market application due to their unique convenience and gradual maturity of technology, and have gained a place. The fingerprint lock using biometric technology has a broader market prospect because of its unique, non reproducible, easy to carry and not to forget the feature of not losing. At present, although China is the largest hardware manufacturer in the world, there are not many high-precision and high-efficiency products. The phenomenon of low level and low added value is very common, and brand marketing is also seriously lagging behind. Luo Baihui, chief brand officer of Jinmo electromechanical network, pointed out that in order to improve the competitiveness of hardware locks, we must expand sales channels and develop high-end products. At present, the threshold of lock industry is relatively low, and the awareness of hardware lock patent protection is weak. Even if hardware lock enterprises have an advanced patent technology, then similar products will appear in the hardware lock market. At present, the low threshold of hardware lock leads to the confusion of hardware lock market. And lock Market infringement will happen from time to time. And hardware lock market lack of brand awareness, hardware market everywhere, there are brands, no brands, in a word, it is a mixture of fish and dragons.