Smart locks may become a new track for smart homes

In recent years, with the continuous development of sensor technology and artificial intelligence technology, smart home has become another outlet that businesses are chasing. Now as a branch of smart home, the market scale of smart door locks is expanding rapidly. However, the market share of smart door locks in the lock market is still very small. With the improvement of people's living standards and the upgrading of consumption concepts, the share of smart locks in the lock market will further increase. This means that the smart door lock industry still has the possibility of digging deeper, and many Internet companies, traditional door lock companies, and cross-border giants have all seen this possibility, such as Xiaomi. Leading companies such as Huawei and Lenovo have already participated. The price war has already begun, and competition has become a red sea model. Smart door locks can be unlocked by fingerprints, passwords, and even face scans without keyholes. It solves all the problems people have about keys, such as forgetting to bring the key, losing the key to enter the door, the need to pick the door, the key is heavy and troublesome to carry, and it is damaged, and even prevents criminals from intruding on the family by copying the key. At the same time, some intelligent operations such as remote door opening and temporary passwords are also realized. Therefore, smart door locks are now a single piece of smart home with rigid demand and high universality. With the development of smart homes, smart door locks will inevitably produce more different functions through the connection with other homes, making our lives more convenient and intelligent. For example, when we open the door lock, the air conditioner in the home will When it starts to operate, the smart speaker also automatically plays music, and this scenario is also possible. In the C-end market, as mentioned above, the penetration rate of smart door locks in the home is still quite low, which means that the smart door lock industry still has a lot of room for development. In addition to the home market, the B-end market is also a market with great demand for smart door locks. It can even be said that the B-end market has a more urgent need for smart door locks than the C-end market, and it is more useful. For example, in the application of a smart door lock in a long-term rental apartment, the landlord can realize the lease by handing a temporary password to the tenant, and then set the recovery time of the door lock and remotely operate the door lock to prevent the tenant from being rent arrears or overdue. Another example is the application in the store, which can save the store from the trouble of equipping the staff with multiple keys, and one password can open and close the doors of the whole store. Therefore, the National Lock Industry Information Center predicts that in the next 5 to 10 years, the total output value of China's smart lock industry will exceed 100 billion yuan. In addition, the unit price of smart door locks in smart hardware is relatively high, the average unit price is as high as about 2,000 yuan, which means higher profits for enterprises. Therefore, the huge market demand, the huge market size of more than 100 billion yuan, and the relatively rich profit space and growth space, and the rapid rise rate, these factors make smart door locks a good business. To win in this fierce competition, there are three abilities that are important to the company's intuition. 1. Product research and development capabilities and quality control capabilities. Product definition, research and development. The control of production and supply chains determines the quality of products. In the case of serious homogeneity of the functions and forms of smart door locks, price and quality have become important factors affecting consumers. However, due to fierce competition, the smart door lock market has already fallen into a state of price war, so now everyone's prices are similar. Then the quality of the product becomes a way to distinguish oneself from the opponent. At the same time, through the control of the supply chain, costs can be further reduced, thereby increasing profit margins. 2. Marketing and channel capabilities. In fact, it is not only the smart door lock market, this capability is very important for companies in any market. This ability determines how many users a company can reach and whether it can shape its own brand image. In today's era of information explosion, how to quickly occupy the minds of users through various channels is very important for enterprises. 3. Service capability. As the entrance of the house, the smart door lock is almost impossible to tolerate any malfunction of it. When a problem occurs, whether the business can respond quickly, come to solve it, and a series of after-sales and pre-sales services will greatly affect the company's reputation. And balancing high-quality services and high labor costs is also a big challenge for companies. In general, smart door locks are a vast market to be developed, but Chinese consumers are rational, and they don’t like to pay for brand-added things. Only good products and high-quality services can compete in the Chinese market. The key to victory in the game.

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