Standing on the cusp of the smart home industry, can smart locks make their debut in the 'C position'

Standing at the mouth of a typhoon, pigs can fly to the sky.' This is a golden sentence put forward by Lei Jun. It means that under the wave of the Internet, all aspects of people’s lives will change accordingly, and entrepreneurs’ wealth will also be rapidly gained. However, in the long debate about 'wind' or 'gimmick'It has become a reality one after another. Smart homes are breaking barriers and bringing consumers a better smart life. The Internet of Things, cloud computing and artificial intelligence are the three key technologies in the field of smart homes. As the Internet of Things, artificial intelligence and cloud The carrier of computing landing, smart homes can not only directly benefit from technological progress, but also realize technology realization through industrialized applications, which in turn promotes the development of technology, thus forming a positive feedback between smart home applications and key technologies. The commercialization of 5G will promote the maturity of the external environment of smart homes. The wide application of short-distance wireless communication technology solves the problem of the extension of early wired smart home systems; under the active promotion of telecom operators, NB-IoT is in the initial deployment and incubation stage Towards large-scale applications. Significant progress has been made in AI perception technologies such as speech recognition and computer vision, and smart homes are expected to have active observation and perception capabilities at multiple levels such as hearing, vision and even touch. The mature research and development of AI dedicated chips and embedded perception systems has previously The synergy between end-end intelligence and back-end intelligence accelerates industrial upgrading. The low-cost, high-efficiency, safe and flexible characteristics of cloud computing can effectively support the networking and data storage processing of smart home devices. In the case of a significant increase in the number of devices and functions, To meet the complex needs of low power consumption, real-time and reliability in home scenarios. Smart door locks, as a high-frequency use device in smart homes, are naturally an indispensable and key part of creating ecological homes. With the demand for Internet applications Development, gradually entering the public eye, and the domestic market from testing the waters to continuously expanding. Smart door locks have always been firmly established among many types of smart items by virtue of the practicality of functions and the convenience of unlocking methods. They are used in apartments, offices, hotels, etc. The B-end market has been widely used, and continues to deepen consumers' awareness of the smart era and smart life. From the perspective of shipments, the B-end has always been the main force. The demand for smart locks is not only strong, but also has a huge purchase volume. Compared with the B-side, the landing situation of smart locks on the C-side is slightly deserted. According to the research of Luke, more than 70% of consumers intend to buy smart locks. From this data, the C-side stock market for smart door locks The prospect of launching is still very worth looking forward to. However, the current market penetration rate is only 3%, and it is difficult for users to buy intentions into action. The so-called popularity of the C-side is just a false fire, which is not enough to form a prairie fire. For home users In other words, door locks are often the first line of defense for family safety, so users are very cautious about door locks. The successive negative incidents of smart door locks have made many users skeptical about their security, by searching for the 'smart door lock' keyword , 'Is it safeThe word revealed two pieces of information. One is that everyone has a certain precautionary psychology for the security of smart door locks. The other is that most users do not have a deep understanding of the working principle and performance of smart door locks, so they recognize the true value of smart door locks. Knowing is rather vague. Incomplete after-sales service is also an important reason. Door locks are different from other home appliances. Customers have a very low tolerance for products. Imagine if you can’t get in because of technical problems with smart door locks, what will you think about after-sales delays? Therefore, after-sales service is an issue that smart door lock companies must take seriously. Of course, the high price of smart door locks is also one of the factors hindering its further development of the civilian market. It is worth mentioning that, compared with the rational B-end market, the C-end presents completely different characteristics, and the requirements for brand marketing are much higher. At present, among the players of C-end smart door locks, the best domestic sales volume is Samsung. Although many people in the industry feel that the quality of the products is relatively average, consumers are still willing to pay a premium for Samsung's brand. From the perspective of development trends, smart door locks are currently in the blue ocean market, and it takes a long time to nurture consumers in terms of safety, performance, and advantages of smart door locks. However, as the user's awareness becomes higher, the industry will develop faster. As long as it breaks through the C-end, the smart door lock industry will move to a new height.

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