The smart lock industry has formed six camps, and the smoke-free war has already begun

With the rapid development of the Internet of Things technology, the popularity of smart locks is also getting higher and higher. Compared with traditional mechanical locks, smart locks are more intelligent and convenient in terms of user safety, identification, and management. They are welcomed by consumers and become entry-level products for smart homes. Therefore, the smart lock industry is relatively hot, with fierce competition, and has become a battleground for smart home 'arms.' Today, the smart lock industry has formed six camps: 1. Composed of Hammer mobile phones and mobile phone manufacturers such as Liu Jiangfeng, ZTE, ZTE Nubia, Samsung; 2. Composed of giants such as Haier, Skyworth, Changhong, Midea, Philips, Rongshida, etc. The home appliance camp; 3. The security camp composed of giants such as Hikvision, Dahua, Di Nike, etc.; 4. A professional smart lock camp composed of Wisdom Family, Romance, Green Pine Ward, Golden Finger Code, Newell, Yale, Bida, Manya, Sige, Tianfang, Intel, Knight, Martha Rock, VOC, etc. ; 5. The Internet camp composed of Yunding-Luke, Yunyou, Guojia, 360, etc.; 6. By Huitailong, Mingmen, Yajie, Dinggu, Moli, Zhongheng, Jiawei, Baodean, The transformation of traditional lock camps such as Meribel, GM, and Juli. Nearly 400 million families, 50 million sets of lock replacement needs every yearIt can be seen that mobile phones, home appliances, security, Internet and other industry giants have become 'locksmiths' , A big reason is due to this huge market demand. In the era of fine decoration, smart locks have become a must-install device. By the end of last year, 32 provinces and cities across the country have successively issued policies for residential decoration, which means that China will Entering the era of fine decoration of bag accommodation. At the same time, according to relevant data, the proportion of fine decoration in major real estate developers’ future major projects will exceed 80%. In 2010, newly-started apartment projects will achieve 100% fine decoration, and fine decoration houses are gradually becoming The mainstream of the market trend. At the same time, according to research data from a well-known Internet big data company, in the first quarter of 2015, the smart home configuration rate in the real estate finishing project market in China has reached more than 30%. Although the data for 2016 and 2017 are not yet available However, according to market trend forecasts, the deployment rate of smart homes in hard-covered rooms will only increase. From a 2015 survey data, we can see that among the top 50 real estate developers, the real estate developers led by Vanke are supporting smart home products. The proportion has reached 36.20%, followed by Poly Real Estate with a proportion of 10.50%. Among the top 50 non-real estate companies, Guangzhou Zhaolin, Hainan Hailing, Ru0026F Properties, etc. have configured smart homes with more than 8%. For this reason, with more With the emergence of more hard-covered houses and high-end communities, smart homes are bound to become the standard equipment of major real estate projects, and as an important part of smart homes, smart locks will also become big winners. The market is growing rapidly, and manufacturers are not willing to miss the opportunity. According to the national system The '2017 China Smart Door Lock Industry and Market Research Report' released by the Lock Industry Information Center shows that in the next 5-10 years, the total demand for smart door locks in China will exceed 30 million sets, and the total output value of the industry will exceed 100 billion yuan mark. From the statistics of China's security, it can be seen that the demand for smart locks in China was 2 million sets in 2015, 3 million sets in 2016, and 8 million sets in 2017. From these data, China The demand for smart locks is increasing at a rate of more than 50% every year. It is expected that this year, the market demand will exceed the tens of millions of sets, reaching 13 million sets, and the output value may exceed 20 billion yuan. And these figures According to the demand for the civilian market alone, if the demand for long- and short-term rental apartments, hotels, industry, office buildings and other markets are added, the market demand for smart locks may exceed 20 million sets this year. Therefore, in the face of huge market demand and a rapidly growing market, it is not surprising that giants in various industries such as mobile phones, home appliances, security, and the Internet have become 'locksmiths' one after another. Because, China's smart lock market is still in the early stages of development. At this time, there may be a chance to get a share of the pie, and there may be no chance in a few years.

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