What are the challenges faced by the - indoor door industry Fu yu hardware

With the sharp increase of production capacity, indoor door lock industry appeared a homogeneity serious condition, for consumers, just from the appearance, it is difficult to distinguish from the design of indoor door lock is better, more suitable for yourself, choose along while, do not know how to start. And the appearance of price war and aggravate the burden of indoor door industry's survival. Rich yu hardware below small make up for all sums up what are the difficulties of interior door manufacturer.     Indoor door lock manufacturers face a dilemma: & emsp;   1, the transformation problem & emsp;   Indoor door lock manufacturers 90% business from traditional off-line running market, through provide locks matching service for stores, door factory, has a long-term, stable order. And with the development of Internet, the original customer group is now looking for manufacturer cooperation, from offline to online active access to information, for indoor door lock manufacturers, requires the original offline promotion, transition to online promotion, facing the problem of many aspects, such as technology, capital, channels.     2, locks homogeneity serious & emsp;   Compared to other industries, indoor door lock industry belongs to the one of the very traditional industry, the products on the market has a lot of, all kinds of brand, there are serious homogeneity problem, many manufacturers in order to solve the problem of homogeneity, get more market orders, to take the low price strategy, however, consumers need to know is that is directly related to the cost of production, product pricing is too cheaper products, production costs is bound to shrink, quality is not guaranteed, damage the interests of consumers, in the past for a long time, low prices will affect the stability of the whole market, harm a lot. Is the key to solve the homogeneity, increased investment in product research and development, refining the core selling point, increase the core competitiveness.     3, the production cost & emsp;   Since 2012, making indoor door lock of the country's main raw materials are rising sharply, stainless steel, zinc alloy, aluminum alloy and other floating red all the way, in addition to rising raw materials, labor costs are also large increase. Fu yu, head of hardware is introduced: the production costs rise, for indoor door lock industry impact is very obvious, cost increased, and indoor door lock price is rising, even if such, also let many consumers have concerns, no longer easily to purchase.     4, real estate regulation policy & emsp;   Indoor door lock as downstream industries of real estate, along with 2018 national real estate regulation and control the slogan 'don't fire' housing only live, increased for the real estate market regulation, led directly to a wide range of real estate industry shrink, the decrease of newly built commercial housing, is bound to the impact of downstream industries, indoor door lock industry also unavoidable.

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