'Transformation and upgrading' revelation: from the lock to the whole household
From the lock to the whole household, is constantly meet consumer demand to upgrade, from product function improvement to the user value of consumer concern. Fuyu from the first only brass lock, to break through the category of 'hardware', and then decisively on whole household of the road to success, to hardware industry transformation and upgrading of enterprise, to provide a lot of beneficial enlightenment. Change material, realize the functional requirements to value demand across the rise of copper brass lock and even the entire household items, investigate its reason, its essence is the transfer of consumer demand for product value. Reporters visiting survey found that a single from the perspective of product function, the safety of the collectors' although have more advantages compared with the ordinary lock, but not very obvious, and copper in the application of household adornment effect, not only superior to ordinary alloy on the vision, but also because of the inheritance of traditional culture gives special copper, brass lock has more art appreciation value and therefore, the whole household environment with added culture breath. In addition, copper has antibacterial, sterilization and copper all household articles for use, including collectors are popular. Fuyu collectors through the change of material, successfully achieve behind the transformation and upgrading of the enterprise, is to satisfy the consumers in the pursuit of a higher quality of life. Beyond the product function, must stand in raising household environment decorative products, and the height of the sense of worth do is Fuyu dug up in the process of seeking to break through in the development of first bucket 'classics'. Update ideas, usually is the enterprise facing the first hurdles in upgrading transformation, thankfully, Fuyu's first attempt to achieve the success. Overall hardware, make household environment application style harmonious and unified, if the use of copper, satisfy the consumers in the pursuit of a higher quality life, so the concept of 'whole hardware' is for consumers to create bright copper cultural charm of the human dream home close to the reality. Further, make integral copper hardware product development philosophy, also let Fuyu achieved luxuriant turned again, the production line subsequently expanded rapidly, the product category completely cover door, furniture, sanitary ware and so on a series of household hardware field. Fuyu follow unified art style and craft level, provides customers with a complete set of copper metal decorate plan, realize the application style household environment harmonious and unified. Today, Fuyu monolithic application of copper metal, has been favored by high-end consumer groups, in the south and old palace, Stuttgart, Cambodia palace, the palace and high-grade villas and star hotels there is no shortage of Fuyu whole copper metal. Interestingly, from high-end collectors Fuyu of start, the start targeting on the 'standard' villa, and eventually won the reputation of 'standard' villa for Fuyu not collectors, but the overall copper metal. Thus it is not hard to see, really fit the high-end consumer groups to pursue high quality life, is the harmony of household environment application style, at the same time also shows that the Fuyu eat of the mouth 'crab', is very correct. Whole household, is the real understanding of customer value and comprehensive care 'monolithic' concept laid the Fuyu in high-end hardware industry status and leadership, but satisfies the whole household environment quality, only 'hardware' is not enough, also need to broader areas of life. Recently, the Fuyu again to achieve the breakthrough, geared to the needs of market launched a series of copper lamp products, and set off a squabble in the industry. To this, explanation of the relevant person in charge of Fuyu market, from the 'lock' copper to copper 'hardware', to the whole household 'copper' Fuyu every upgrade transformation is based on the needs of the consumers, to give users more humane care. Industry have evaluation, points out that copper lamp series product launches, means that the Fuyu has overtaken the overall hardware 'copper' toward the whole household 'copper' higher development level, releasing the consumer demands for the full of high quality life, it takes Fuyu to understand user value and comprehensive care. Going back the history of the transformation and upgrading of Fuyu is every drum dance to the era and the history of the choice of direction, is a constantly create more value for customers at the same time, constantly refresh the brand value and establish the history of the industry benchmark. We must admit that the Fuyu is lucky, at the same time more should admit that luck is the result of courage.