Fuyu Smart Lock: What is the real pain point of smart lock?

When we talk about a certain product, we often mention two words, 'pain point' and 'just need'. For example, we buy toothbrushes and toothpaste because we need to clean the dirt in our teeth, and TV commercials always tell us with fear that there are many bacteria and dirt in our teeth, which can affect health and even beauty. As a result, 'cleaning teeth and dirt' has become a pain point, toothbrushes and toothpaste have become rigid needs, and now everyone is buying them. Later, electric toothbrushes appeared. Its brush head can vibrate at high speed, has a higher cleaning effect, and saves time. It hits the pain points of those who brush their teeth all the year round and are still black and yellow and lazy. More and more people are starting to buy it, but now, there are still many people. Will not choose. At this time, the electric toothbrush hit the pain points of some people, but it did not become a rigid need. The same is true for products such as smart door locks. As a new upgraded product of traditional mechanical locks, smart door locks can hit some people's pain points, but it is far from becoming a rigid demand. The prerequisite for becoming just-needed is what its 'pain points' are. First of all, let's take a look at the 'pain points' of smart door locks. Some people say that it is convenient. The so-called intelligence is to make lazy people lazier and solve troubles. For smart door locks, the most direct way is to 'drop the key.' People will no longer be embarrassed by being locked out just to throw trash when they go out (fingerprints/finger veins/face unlocking), nor will they worry about forgetting to bring their keys because their parents have a bad memory (fingerprints/finger veins/faces) Unlock), when the nanny comes at home, the door lock will not be changed every time the nanny leaves (the temporary password function on the smart lock can solve this problem)...This is also a lot of brand owners who are doing publicity and distribution One of the longest mentions of Shang in the Moments of Friends. Some people say it is safe. With the improvement of material living standards, Chinese people pay more and more attention to family property and privacy. The C-level lock cylinder (required for well-known brand products), fingerprint module/finger vein module and virtual password technology of smart door locks can all The family security level is increased by an order of magnitude. Others think it is intelligent. Smart home is the general trend of the future. With the development of smart technology and the general improvement of the economic level, we have every reason to believe that in the future, home appliances in family life, cars on the road, office supplies, etc. can all be interconnected. That is In an era of interconnection of all things, the door lock as the physical entrance of the family will inevitably be at the forefront and become the entrance to the smart home. However, some smart locks in the market are called smart locks only with fingerprint unlocking and password unlocking functions, but they only have the primary functions of perception, judgment, and execution, which are still in the traditional stage of the intelligent process. However, some people oppose the above-mentioned views. They say that spending one or two thousand dollars is just to simplify the door opening steps, which is not worth it, so 'convenience' is not a pain point; as the country becomes stronger, social security is gradually improved, community security is gradually improved, thieves are decreasing year by year, and family security is actually not so. It's important, 'security' is not a pain point; intelligence is still far away from us, so 'intelligence' does not come into the list of pain points. So some people in the industry who have experienced the painful lesson of smart lock failures believe that the real pain point should be stability. Smart locks have zero tolerance for malfunctions. Once there is a problem, people can’t enter the house, and people can only stay outside. When the after-sales service personnel arrive, they will regret it at that time. 'The mechanical lock is well used, why should I change to the smart? Locks?” Then consumers will have a plummet of product impressions of the entire category of smart locks, which will affect their overall perception of the industry, and will even persuade friends around them not to buy smart locks. Of course, there is also the power issue, which is more detailed. For example, for a user who travels frequently, even if the smart lock has a reminder function, the battery is still sufficient when he leaves home, but after a business trip for a month or two, he finds that the smart lock is out of power and the spare key is not on him. I didn't take the power bank, which was very troublesome. So what are the real pain points of smart door locks? In fact, looking back and talking about rigid needs, broadly speaking, whether a product can become rigid needs depends on whether the pain points become 'universal pain points'. In a narrow sense, the pain points come from rigid needs. Judgment comes from the user’s own experience, and his pain points are the fear and anxiety that arise when he just needs to be unsatisfied. Therefore, the author divides consumers into two categories. One category is consumers who have never encountered the trouble of losing keys or theft, or feel that the experience they have encountered is not enough to cause trouble for them. Smart door locks are not painful at all for this category of people. The other is the deeply troubled people, which can be divided into potential consumers and users. Convenience and safety are the pain points of potential consumers. For users, stability, intelligence, and home linkage are the final features. These are the pain points of the product. So, what are the pain points of smart locks? You can't make generalizations, it depends on who is using it and who the TA is. What do you think?
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